About
Tech and marketing under one roof
We started Dooster because we kept seeing the same gap: marketing teams who couldn't change the website, tech teams who didn't know what to put on it, and small companies with no time to do either.
How it started
Dooster started out of frustration with both sides.
Digital marketing teams often don't understand the technology behind a website. They can plan a campaign, but they can't fix a slow page, add structured data or work out why Google isn't picking up a new service page.
Technology companies have the opposite problem. The product is good, but the website doesn't explain it in terms buyers care about, social media is an afterthought, and nobody checks whether the company comes up when someone asks ChatGPT for a recommendation.
Small companies get hit hardest. Even when someone knows what needs doing, there's no time or budget for it: writing the content, posting every week, auditing the site, making the changes.
So we put those skills under one roof. The people who build your website also write for it, post about it and measure it, with one goal: make the website the main place your leads and sales come from.
How we work
We make the changes ourselves
If an audit finds a problem, we fix it. You don't get a list of recommendations and a bill.
We're built for small teams
Most of our clients don't have a developer, a content writer and a social media manager on staff. We cover those roles.
The website comes first
Posts, emails and ads all send people somewhere. We make sure that page is fast, clear and easy to enquire from.
You own everything
The code, content, accounts and data are yours. If you ever move on, you take all of it with you.
What we use
Websites & apps
- Python & Flask
- Next.js & React
- Tailwind CSS
- Figma
Cloud & delivery
- AWS Amplify
- AWS Lambda
- Amazon SES
- Automated testing & staging
AI & search
- Dooster AI visibility audit
- Structured data (schema.org)
- Google Search Console
- Bing Webmaster Tools
Marketing & data
- Google Analytics 4
- HubSpot & Klaviyo
- n8n & Zapier
- Ahrefs & Semrush
Who we're built for
Tech companies with a strong product and a weak site
The product is good but the website explains it in engineering terms, and nobody checks whether ChatGPT recommends you.
Professional services firms
Advisers, consultancies and agencies whose enquiries depend on being found, trusted and easy to contact.
Property and serviced offices
Local businesses where the website is the shop window and the enquiry form is the till.
Small teams with no in-house marketer
Companies that know what needs doing but have nobody with the time to write, post, audit and fix.
Where we work
Based in Bromley, working across London and the UK
Dooster is based in Bromley, on the edge of South East London. We meet London clients in person for kick-offs and reviews, and run everything else online, which is how we look after companies across the UK on the same monthly rhythm. Hosting is on AWS in the UK region and every site is built to UK GDPR by default.
Questions
What does Dooster do?
We build websites and run the marketing around them: content, social media, email, SEO and AI search visibility. Most of our clients are small and mid-sized UK companies in technology, professional services and property.
Who do you work with?
Mostly small and mid-sized UK companies, often in technology or professional services, that don't have in-house developers and marketers. Some are tech companies with a strong product and a website that doesn't sell it.
How do you help businesses show up in AI search?
We make sure AI crawlers can read the site, write pages that answer the questions buyers ask, add structured data, and keep the facts about your business consistent across the web. This is often called AEO or GEO. Then we check each month whether AI tools mention you.
Do you work on projects or monthly?
Both. Website builds are fixed projects. Content, social media, SEO and site updates usually run monthly.
Can you improve our existing site instead of rebuilding it?
Often, yes. If the site is sound underneath, fixing speed, structure and content is usually the better use of budget. We'll tell you which makes sense.
What happens on the first call?
We spend about 30 minutes on what your business sells, who buys it and where the website and marketing are letting you down. If you've requested the free AI visibility report, we'll go through it with you.
Tell us what your website should be doing for you
Send a few lines about your business and where things are stuck. We'll reply within a working day.