Email that keeps working after the first visit
Most visitors aren't ready to buy today. We build automated email journeys that stay helpful and relevant until they are — and newsletters people actually open.
Last updated
What is lifecycle email marketing?
Lifecycle email marketing sends the right message at each stage of a customer's relationship with you — welcome, education, decision, onboarding and re-engagement — automatically, based on what each person has done.
The problem
Why email underperforms
Leads go cold
Enquiries that aren't ready to buy get one email, then silence.
Generic blasts
Everyone receives the same message regardless of interest.
Content nobody opens
Subject lines and copy that don't give a reason to read.
Disconnected tools
Forms, CRM and email platform don't talk to each other.
No visibility
Nobody knows which emails lead to revenue.
Our approach
How we build email programmes
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1
Map the journey
We plan what each contact needs to hear, and when.
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2
Automate the essentials
Welcome, nurture and win-back flows run without manual effort.
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3
Write to be read
Useful, human copy with a clear reason to click.
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4
Connect and measure
Forms, CRM and email platform integrated, with results tracked to enquiries.
Process
How it works, step by step
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01
Audit
Lists, platform, existing flows and performance reviewed.
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02
Journey mapping
Lifecycle stages and triggers defined.
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03
Integration
Forms, CRM and email platform connected.
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04
Flows & templates
Automated sequences and branded templates built.
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05
Content
Email copy written for each stage.
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06
Optimise
Testing subject lines, timing and content.
Deliverables
What you get
- Email marketing audit
- Lifecycle journey map
- Automated welcome and nurture flows
- Branded email templates
- Newsletter content
- CRM and form integration
- Performance reporting
Who it's for
Best suited to
- Businesses with long consideration cycles
- Teams collecting leads but not nurturing them
- Companies with a list they rarely use
- Brands moving to a new email platform
FAQs
Common questions
Which email platforms do you work with?
HubSpot, Klaviyo, Mailchimp and most major platforms. If you're choosing one, we'll recommend what fits your needs and budget.
Do you write the emails?
Yes. We write the copy for every automated flow and newsletter, in your tone of voice.
Is email marketing GDPR-compliant?
It must be. We set up consent capture, unsubscribe handling and list hygiene in line with UK GDPR and PECR.
Works well with
Website Design & Development
Fast, secure websites that we build, host and keep improving after launch.
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Getting you found on Google and mentioned by AI tools like ChatGPT when buyers look for a supplier.
Learn moreSocial Media Management
We plan, write and post your social content on the channels your buyers use, and report on what it brings in.
Learn moreReady to stop leads going cold?
Tell us how you capture leads today and we'll show you the flows that would make the biggest difference.