Search visibility built for how people find you now
Buyers still search Google, but more of them now ask ChatGPT, Perplexity, Gemini or Google's AI Overviews and act on the answer. We combine technical SEO, clear content and structured data so your business shows up in both.
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What is AI search optimisation (AEO / GEO)?
AI search optimisation, also called Answer Engine Optimisation (AEO) or Generative Engine Optimisation (GEO), is the practice of making a website easy for AI assistants such as ChatGPT, Perplexity, Gemini, Microsoft Copilot and Google AI Overviews to understand, trust and quote. Where SEO earns a position in a list of links, AI search optimisation earns a mention inside the answer. Both rest on the same foundations: crawlable pages, clear facts about who you are, and content that answers the question being asked.
The problem
Why search often fails to produce real growth
Invisible for buyer-intent searches
You rank for your brand name, but not for the questions buyers ask before they choose a supplier.
Technical issues holding pages back
Slow pages, crawl errors, thin metadata and missing structured data quietly cap what any content can achieve.
Content that doesn't answer anything
Pages talk about the company instead of answering the question, so neither Google nor AI engines have a reason to surface them.
Missing from AI answers
When a prospect asks an AI assistant for a recommendation, your competitors are named and you are not.
Traffic that doesn't convert
Visits arrive, but they land on pages with no clear next step, so rankings never turn into enquiries.
Our approach
How we approach AI search and SEO
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1
Audit before action
We benchmark where you rank on Google and whether AI engines mention you today, so every recommendation starts from evidence.
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2
Map the questions buyers ask
We build a map of the real questions behind purchase decisions and match each one to a page that answers it directly.
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3
Make your business easy to quote
Answer-first copy, clear entity signals, FAQ and organisation schema, and consistent facts across the web give AI engines something reliable to cite.
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4
Measure what matters
We track rankings, AI citations, organic enquiries and conversions — not vanity traffic.
Process
How it works, step by step
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01
AEO & SEO audit
Technical crawl, ranking baseline and an AI-visibility check across the major answer engines.
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02
Question & intent mapping
The buyer questions worth owning, grouped by intent and matched to pages.
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03
Technical fixes
Speed, indexation, metadata, canonical tags and structured data put right.
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04
Answer-first content
New and rewritten pages that lead with the answer and back it up with detail.
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05
AI visibility
Entity consistency, schema, citations and llms.txt so answer engines can find and trust you.
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06
Reporting & iteration
Monthly reporting on rankings, AI mentions and enquiries, with the next priorities agreed.
Deliverables
What you get
- Technical SEO audit
- AI answer-engine visibility report
- Question & keyword intent map
- Answer-first content creation
- Structured data (Organization, Service, FAQ)
- On-page optimisation
- Internal linking improvements
- Monthly performance reporting
Who it's for
Best suited to
- B2B and professional services firms whose buyers research before they enquire
- Businesses losing ground to competitors that appear in AI answers
- Sites with good expertise but thin or unfocused content
- Teams who want search reporting tied to enquiries, not just traffic
FAQs
Common questions
What's the difference between AEO, GEO and SEO?
SEO optimises pages to rank in search results. AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) are two names for the same newer discipline: making content easy for AI assistants to extract and cite in their answers. Good AI search optimisation is built on good SEO, so we deliver them together.
Which AI assistants do you optimise for?
ChatGPT, Perplexity, Google Gemini and AI Overviews, and Microsoft Copilot. They draw on different sources, so we track visibility in each.
How long before we see results?
Technical fixes can show impact within weeks. Rankings and AI citations for competitive questions usually build over three to six months of consistent work.
Do you write the content, or do we?
Either. We can write everything, or brief your team and edit what they produce. Most clients choose a mix.
How do you measure AI visibility?
We use our own audit tooling to check how AI-ready your site is, and run a fixed set of buyer questions through each AI assistant every month to record whether and how your business is mentioned, alongside Google rankings and enquiries.
Works well with
Website Design & Development
Fast, secure websites that we build, host and keep improving after launch.
Learn moreSocial Media Management
We plan, write and post your social content on the channels your buyers use, and report on what it brings in.
Learn moreUI/UX Design
Page layouts that make it obvious what you offer and how to get in touch.
Learn moreWant to show up where your buyers are asking?
Start with a free AI visibility check. We'll show you how ready your site is for Google and AI assistants, and what to fix first.