Design that makes the right choice obvious
We redesign the pages and journeys that decide whether a visitor enquires — clearer hierarchy, stronger offers and interfaces that build trust at first glance.
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Why does design matter for search and AI?
Clear page hierarchy isn't just easier for people to read — it's easier for search engines and AI models to parse. Well-structured headings, focused pages and obvious next steps help both humans and machines understand what you offer.
The problem
Where design holds businesses back
Weak first impression
The site looks generic, so visitors assume the service is too.
Unclear hierarchy
Important messages are buried and visitors can't scan the page.
Friction-heavy journeys
Too many steps between interest and enquiry.
Inconsistent brand
Every page looks a little different, eroding credibility.
Poor on mobile
Layouts that work on desktop fall apart on a phone.
Our approach
How we approach design
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1
Start with the buyer
We design around what visitors need to see to feel confident choosing you.
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2
Hierarchy before decoration
The message and the next step come first; the visual polish supports them.
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3
Systems, not one-offs
Reusable components keep every page consistent and future pages fast to build.
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4
Tested with real behaviour
Analytics and user feedback guide refinement after launch.
Process
How it works, step by step
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01
UX review
Key pages and journeys assessed for clarity and friction.
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02
Wireframes
Page structure and content hierarchy agreed.
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03
Visual design
High-fidelity designs in Figma.
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04
Design system
Components, type and colour documented for build.
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05
Handover or build
Designs handed to your developers, or built by us.
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06
Refine
Improvements based on how people use the pages.
Deliverables
What you get
- UX and conversion review
- Wireframes
- High-fidelity page designs
- Mobile-first layouts
- Component design system
- Developer-ready handover
Who it's for
Best suited to
- Businesses whose site undersells the quality of their work
- Teams with traffic but low enquiry rates
- Brands launching a new service or product
- Companies needing a consistent design system
FAQs
Common questions
Do you only design, or build as well?
Both. We can hand designs to your developers, or design and build the site ourselves.
What design tools do you use?
Figma for design and prototyping, so you can review and comment on work as it progresses.
Can you redesign just a few key pages?
Yes. Focusing on the highest-impact pages — home, services and contact — is often the best place to start.
Works well with
Website Design & Development
Fast, secure websites that we build, host and keep improving after launch.
Learn moreAI Search & SEO
Getting you found on Google and mentioned by AI tools like ChatGPT when buyers look for a supplier.
Learn moreSocial Media Management
We plan, write and post your social content on the channels your buyers use, and report on what it brings in.
Learn moreWant a site that looks as good as your work?
Share the pages you'd most like to improve and we'll suggest where design can make the biggest difference.