Free AI visibility check

Analytics

Know what's working, what's leaking and what's worth scaling

We set up clean tracking across your website and channels — including visits referred by AI assistants — and turn it into reporting you can make decisions from.

Get your tracking checked → See the process

Last updated

Can you track traffic from ChatGPT and other AI engines?

Partly, yes. Visits that click through from ChatGPT, Perplexity, Gemini and Copilot can be identified and reported as their own channel in GA4. Mentions that don't produce a click are tracked separately, by monitoring how AI engines answer the questions your buyers ask.

The problem

Why marketing data rarely helps

01

Incomplete tracking

Key conversions aren't recorded, so success is guesswork.

02

Noisy data

Spam, duplicates and internal visits distort every report.

03

AI traffic hidden

Visits from AI assistants are lumped in with 'referral' or 'direct'.

04

Reports nobody reads

Dashboards full of numbers but no conclusions.

05

Siloed channels

Search, social and email are measured separately, never together.

Our approach

How we approach analytics

  1. 1

    Define what success means

    We agree the actions that matter — enquiries, sign-ups, sales — before tracking anything.

  2. 2

    Clean, reliable setup

    GA4, Tag Manager and conversion events configured properly.

  3. 3

    The full funnel

    Search, AI, social and email measured side by side.

  4. 4

    Insight, not dashboards

    Reporting that says what happened, why, and what to do next.

Process

How it works, step by step

  1. 01

    Tracking audit

    What's measured today, and what's missing.

  2. 02

    Measurement plan

    Goals, events and channels defined.

  3. 03

    Implementation

    GA4, Tag Manager and conversions set up.

  4. 04

    AI channel tracking

    AI assistant referrals separated and reported.

  5. 05

    Reporting

    A clear dashboard built around your goals.

  6. 06

    Review

    Regular analysis with recommended actions.

Deliverables

What you get

  • Tracking audit
  • Measurement plan
  • GA4 and Tag Manager setup
  • Conversion event tracking
  • AI referral channel reporting
  • Performance dashboard
  • Monthly insight report

Who it's for

Best suited to

  • Businesses unsure which marketing actually drives enquiries
  • Teams with GA4 installed but not configured
  • Companies investing in AEO who want to measure AI visibility
  • Leaders who need reporting they can act on

FAQs

Common questions

Do you work with Google Analytics 4?

Yes. GA4 with Google Tag Manager is our standard setup, and we can connect it to Looker Studio for reporting.

Can you fix our existing tracking?

Usually, yes. We audit what's there, keep what's reliable and correct what isn't.

Is analytics tracking compliant with cookie law?

We configure consent mode and a cookie banner so tracking respects visitor choices under UK GDPR and PECR.

Works well with

Website Design & Development

Fast, secure websites that we build, host and keep improving after launch.

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AI Search & SEO

Getting you found on Google and mentioned by AI tools like ChatGPT when buyers look for a supplier.

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Social Media Management

We plan, write and post your social content on the channels your buyers use, and report on what it brings in.

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Want data you can actually make decisions with?

We'll review your current tracking and show you the gaps that matter most.

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